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    Why Us

    Seismic Venture Partners is a family-led fund manager, directly authorised and regulated by the Financial Conduct Authority.

    As entrepreneurs, Seismic's Principals bring together a blend of proprietary deal-flow, operational experience and an investment approach underpinned by its code of ethics:

    • Seismic believes in business being a force for good. Too often the headlines refer to ‘fat cats’ and the negative rhetoric, investor returns are important but so is the knowledge that you are putting your money to work in businesses which aim to have a long-term positive impact on society.
    • Key to this, is belief in a circular economy, both in terms of the business model and in each business’s approach to the environment, the community and the wider stakeholder network.
    • Working with the investee companies to develop and support best practice not only through their own operations but driving positive change into their supply chains.

    Importantly, Seismic Principals wouldn’t expect you to invest in something they would not also invest in. For that reason, Seismic brings you businesses that its Principals both understand and will invest in themselves.

    Our Principals

    Tristan Lloyd-Baker

    Tristan has gained both corporate finance and banking experience acting as a principal and adviser for over 20 years.

    Starting at UBS Warburg in the late 90’s he went on to spend 7 years at Goldman Sachs, operating and managing teams across Fixed Income & Foreign Exchange. In 2007 he completed his MBA, during which he consulted for a number of clients including Moto Hospitality with a focus on sustainability and the environment.

    Following the completion of the MBA, Tristan joined AeroThermal as the Group Commercial Director, he oversaw the 2008/9 capital raising for that business from a Family Office and two Venture Capital Fund investors. This, coupled with the commercialisation of the firms proprietary engineered products led to an exit in 2012.

    Seeing the ever widening gap in the SME capital raising market, Tristan set up Seismic Venture Partners to raise capital for niche businesses whose management teams offered something special. Since starting out, Seismic has raised over £13m into over 20 individual businesses as well as obtaining its fund management permissions as a Directly Regulated AIFM.

    Tristan is especially proud of the opportunities that Seismic has raised capital for, the products and entrepreneurs that Seismic has supported along the way and the platform created to support entrepreneurial led growth businesses.

    Tristan Lloyd-Baker is on the FCA Register as IRN TRL01034. 

    Ewan Lloyd-Baker

    Ewan has worked in corporate turnaround and corporate finance both as a principal and adviser for over 25 years.

    As a principal, he worked in a VC backed start-up which was sold to Reuters. He then helped set up a FTSE100 corporate incubator before completing his MBA and working with Henley Incubator and several blue-chip clients including BT and Unilever focusing on corporate venturing and fostering ‘intrapreneurship’.

    As a partner in Lloyd-Baker & Associates LLP, he sourced the acquisition of one of the UK’s oldest engineering companies, Hayward Tyler.  Becoming the CEO Ewan reversed the company into an AIM listed PLC and with a new operational team restructured the main operating company including building a new Centre of Excellence.  Hayward Tyler won numerous industry awards including the Queen’s Award for Export and Ewan was granted an honorary doctorate in recognition of his services to manufacturing.

    Having acquired another ‘orphan’ British engineering company, Peter Brotherhood, from Dresser Rand (now Siemens) the enlarged group was bought by Avingtrans plc in a £50m transaction and Ewan subsequently became a non-executive Director of the enlarged group.

    Having completed a successful handover Ewan resigned from the Avingtrans plc Board in Nov’18 to pursue his other interests.  He has since co-founded a SaaS business focused on digital twinning and optimising the flowlines of products and services in factories using predictive simulation. Ewan has also set up and subsequently sold an FCA authorised financial services business operating in the consumer credit lending space.

    Ewan Lloyd-Baker is on the FCA Register as IRN EWL01011

    Graham Hartley

    Graham has worked in senior operational business management for over 25 years, both in large corporate and public limited businesses.

    During that period, Graham was actively involved in the turnaround and subsequent sale of Dowding & Mills Plc, the electromechanical services group bought by Sulzer.  He subsequently moved to Siemens as Projects Director in 2011, where Graham’s role was to initially build up a team to manage large energy projects in the UK, North America, Middle East and Australia.  He then took on the role of Operations Director which covered engineering, site services and a large facility workshop.  At this time he was actively involved in building a large training school predominantly for wind service technicians. In 2012 he took up the position of Managing Director for the service energy sector for Siemens in the UK, overseeing the start of the transition from fossil-based energy sources to green energy including wind and biomass. 

    In 2017, Graham moved to Carr’s Group Plc as Managing Director for the Engineering Division, actively managing a range of engineering businesses in the UK, Europe and the USA, driving profitable growth across a number of energy markets and their respective technologies such as robotics and engineering products. Graham has been actively involved in pre and post acquisition activity in the UK, USA and Australia.

    For the past five years, Graham has been the Non-Executive Chairman of the national charity Groundwork UK Ltd, a federation of charities mobilising practical community action on poverty and the environment across the UK.

    Philip Ewen

    Philip has worked in marketing and communications for over 25 years.

    He started in technology publishing with VNU Business Publications, and The British Computer Society, co-writing editorial features about cutting edge technologies with the likes of HP, IBM and Sun Microsystems. Realising the potential of the emerging “World Wide Web", he setup his own web consultancy advising a number of enterprise clients on web, systems, publishing and marketing.

    Philip has held several senior management positions in B2B marketing agencies, including overseeing and working operationally through the M&A of two marketing agencies. He designed and ran the development of a channel marketing software platform, created for OEM hardware manufacturers in the technology space. He also ran the account for the industrial software group AVEVA Group PLC, overseeing the global launch of their innovative cloud-based 3D engineering design software.

    In 2012 he founded RESOLVE, working with business owners creating growth for SME companies and brands through strategic counsel, marketing and communications. Recently Philip has worked with a number of leading manufacturing companies including Hayward Tyler, creating new marketing systems, launching the new Centre of Excellence and winning several awards including the SMART Factory award and the Queen’s Award. With Peter Brotherhood, Philip used a similar approach reinvigorating the 150 year-old British engineering heritage brand and developing new service offerings across the group. At Pleuger Industries Philip focused on implementing a range of strategic initiatives including developing a go-to-market proposition for Aftermarket and new channel sales collateral.

    Philip has advised at pre and post-acquisition stages for Private Equity and Investment firms including Astuta, Flacks Group, Oxwood Investments and currently advises Seismic Venture Partners.

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      RISK WARNING

      Investing in early-stage companies involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Seismic's offerings are targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions.

      View the full Risk warning here.

       

      Seismic Venture Partners Ltd is an Alternative Investment Fund Manager (AIFM), specialising in growth capital & venture investing and is authorised and regulated by the Financial Conduct Authority under FRN 784448.

      Seismic Venture Partners Ltd is Registered in England & Wales No.09249524. The Registered Office address is at No.17 Cosway Street, London NW1 5NR.

      SEISMIC® is a registered trademark of Seismic Venture Partners Ltd.